CASE STUDY

 

 

 

 

 

 

 

consultancy

 

Event Sourcing Platform Enhancement

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

EMEA · 2024–2025

Client: Nike EMEA

Role: Event Operations Project Specialist


Improving an internal event-sourcing platform through venue curation, user research, and process development.


project phases


01 - Audit

Reviewed the platform and existing venue database to identify gaps in content and usability.


02 - Curate

Researched and curated relevant venues and experiences across 12 key EMEA cities.


03 - Test

Gathered beta-user feedback on navigation, speed, content, and sourcing requirements.


04 - Improve

Developed new filters, content standards, and a clearer venue-submission process.


KEY INSIGHTS


3.7/5 Navigation

4.2/5 Platform speed

12 Key EMEA cities reviewed


OUTCOME

New filters, curated venues, and clearer content standards.


 

 

 

Dramatic low-angle night view of the illuminated Eiffel Tower glowing golden against a dark sky.
Big Ben clock tower in London against clear blue sky, low angle view with traffic lights visible.
Bicycles parked along Amsterdam canal at dusk with illuminated historic Dutch buildings reflecting on water.

 

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