CASE STUDY

 

 

brAND EXPERIENCES

NIKE TRAINER EXCHANGE

 

 

Welcome to Amsterdam displayed on red LED screen at a conference venue in Amsterdam.
Large fitness studio with neon red and blue lighting, yoga mats, and a crowd of participants exercising.
Black and white aerial view of group outdoor fitness class stretching in park surrounded by trees.
Group fitness cycling class in dark studio with participants wearing Nike x Skims workout apparel.
Black and white photo of illuminated Bredero boat navigating harbor at night with yachts in background.
Empty conference room with red accent lighting, rows of chairs, and a Nike Training Exchange projection screen.
Black and white photo of a group workshop with participants seated at round tables in a modern open space.
Speaker presenting to an audience at a Nike Training event with red ambient lighting and colorful chairs.
Black and white photo of a Nike Training event with an instructor leading a session for an audience seated on stadium steps.
Modern fitness studio stage setup with white ottomans, dumbbells, and Nike Trainer Exchange signage under purple lighting.

Pictures by YouthClub.

 

150 participants · Amsterdam · 2025



Client : Nike


Role: Lead Event Project Manager


A three-day learning, movement and community experience bringing together 150 Nike trainers from across Europe. The programme combined product education at Nike’s European Headquarters, workouts and fitness challenges across Amsterdam, and curated dining and social experiences, including a Michelin-starred dinner and closing awards celebration.





 

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